Repeat business is a key factor in assessing if your business is performing well. Are your clients or customers coming back for more? Anyone can make a one off purchase but if you see the same people again and again it is generally a good sign. You are doing something right and they are returning to buy from you again.
Of course this doesn’t apply to all industries. In some, the customer life cycle is long. You would hope not to be seeing a funeral director very often. Some have a limited life cycle. You might only use the services of a nanny or a childminder whilst your children are young. Some professionals such as physiotherapists are designed to heal. If you kept going back for more they might be doing something wrong (though of course in these cases regular maintenance treatments can have positive results as well).
However for many companies repeat business is crucial. It is usually much more profitable to sell more to existing customers than recruit new ones. Aside from the financial benefits, you can take personal pride in knowing that they must be happy with the service you have delivered.
Here at 4 C Marketing we take a lot of pride from repeat business and there is one client in particular whose loyalty stands the test of time. The first client we ever took on, we started writing blog posts for them way back in August 2013. Three years later, we are still writing.
With a strong commitment to content marketing, the client publishes two blog posts a week. Which means that over the first year we wrote over one hundred blog posts. In the second year we wrote the same, totalling over two hundred blog posts. By the end of this third year we have written over three hundred blogs for this client and her audience.
How do we keep coming up with ideas and fresh content? With a client base of small business owners and entrepreneurs we have written about many different subjects, including hints and tips for running a business as well as regular features about what the client and their team can deliver. From Brexit to Bike Week, oil prices to outsourcing and Linkedin to logos, we are constantly generating new ideas to engage their audience and help grow their business.
Three years on from when we started, the influence of creating good, interesting content and the relevance of blogging continues to be vital in SEO. Why not embrace the opportunity for your business by using our Blog writing service which can start from just £49. Please give us a call on 01252 843461 or email hello@4cmarketing.co.uk today.