Your website is a critical shop window for your business. It may be the first thing people see about your product or service and needs to create the right impression.
Designing a new website can seem an epic task, but it is absolutely crucial that your website represents your business or product in the right way and delivers on your strategic objectives.
Before you embark on a website design project make sure you spend time writing a good brief. Think about everything you want your new website to do and write a wish list. Consider technical aspects as well as design – do you have a strong idea of how you would like it to look? The more information you can give your suppliers the better and the more detail you have up front, the more you will have to compare back to at the end of the project. Reflect back on the brief once the website is finished and ensure all your key criteria have been covered before you make any final payments.
Consider how much you want to invest in your website. Depending on complexity you can invest from hundreds of pounds to hundreds of thousands! You need to evaluate what you expect to get from your website in terms of return on investment, how complex it needs to be and therefore what size of budget is appropriate. Shop around suppliers to find the right ones – but also be open to listening. If 5 different suppliers all say what you want isn’t achievable within your budget then you may need to reconsider.
Don’t be confused by technicality. If you don’t understand, ask your suppliers to explain and keep asking until you feel comfortable. No one expects you to suddenly become a coding expert, but you need to understand where your money may be going and the right supplier will be able to explain it in layman’s terms.
Celebrate your success! When your new website is finally complete, tell people about it and encourage them to come back and see what your new website has to offer. Ensure your web address is included in all your business stationary or packaging. Keep your website alive through blogging, testimonials and other content changes to encourage users to become regular visitors of your site.