We continue to meet with businesses who say that they are still either “not convinced” by social media or that they are struggling to convince their directors that social media justifies investment. Whilst for some people the #hashtag has become an accepted part of our everyday lives, some are still frightened of it or simply trying to avoid it. Like every technological change there are the early adopters and the laggards. It was the same with the rise of the internet and email – some of us still like to write letters and we still do – although we send emails a lot more frequently!
The statistics are difficult to avoid however. Over half the UK population are now using Facebook and 175 million tweets were sent from Twitter every day in 2012. Linkedin has over 238 million users and 48% of Fortune Global 100 companies are now on Google+, widely tipped to be the social network of the future. More importantly, surveys show that 77% of B2C companies and 43% of B2B companies have acquired customers from Facebook and 34% of marketers have generated leads using Twitter. Global snacks powerhouse Mondelez International recently said that Facebook ads for their Crème Egg campaign this year generated a greater ROI than TV, driving the same purchase consideration shift for a third less.
It is true that even high profile brands do not always get it right in social media and consumer backlashes are that much more obvious. However not being in the social media game is simply dodging the issue. These comments will be made anyway so at least being involved gives you an opportunity to put things right and to use social media for good.
So if you haven’t already – take the plunge today! We can help you with training and support, as well as managing social media accounts for you to meet your strategic objectives. Just give us a call on 01252 843461 or drop us an email to firstname.lastname@example.org to find out how.
Sources: Internet World Statistics, Infographics Labs, Huffington Post, Burson-Marsteller, Business2Community, Digital Buzz Blog, Marketing Week. Image © Brian Jackson – Fotolia.com