In 2014, the ALS Ice Bucket Challenge swept the nation (and almost the globe) by storm. A hugely successful campaign, at the time tangible results were already being reported, with it raising over $100 million for the ALS Association.
At the time we blogged about why we thought the Ice Bucket Challenge was so successful, highlighting four key factors:
1. It was simple. Like many viral campaigns it was a basic idea. Most people have access to a bucket of water. No high cost or particular equipment involved here.
2. It was quick and easy. It takes just seconds to pour a bucket of water over your head. In our time poor, busy lives, even we could find time for that.
3. It was a bit embarrassing. That’s what made it funny. Who normally goes round throwing buckets of water over themselves, let alone ice cold water? The slight embarrassment factor made it more fun and made people want to nominate each other.
4. It hit celebrity. We all know what celebrity endorsement can achieve and it is certainly true that as soon as Victoria Beckham or Usain Bolt started doing it, many of us wanted to join in.
It proved the power of social media, not just as a successful marketing campaign, not just in raising awareness, but in delivering tangible business results in terms of the money raised.
We were delighted to read yesterday that money raised by the Ice Bucket Challenge has gone on to deliver even more important results by enabling scientists to identify a new gene as one of the most common genetic contributors of ALS. This will give scientists a new target for drug development and contribute massively towards finding treatments and cures for ALS.
News of this discovery is further testament to the real results that social media and other simple yet effective marketing campaigns can deliver for your business.
If we can help with some ideas for your next marketing campaign then why not give us a call on 01252 843461. From Press Releases to Blogging, Marketing Research to Advertising, Social Media to Design, we’d love to work together to grow your business.