We have been writing lots of proposals recently at 4 C Marketing which is not only good news for the business but great fun too. We like nothing better than the chance to peek into a business’ world and see what they are up to and how we might be able to help.
Something which has struck us recently is about the importance of looking from the outside in. Most of us look from the inside out – we are so proud of our businesses and what we have achieved we just want to tell everyone about it. We might describe ourselves as ‘award winning’, ‘unique’, or may be proud of our Chartered or Membership status.
When it comes to page titles on our websites we actually need to remember to take off our own spectacles and look from the outside in. If people are in need of a building survey, do they search for ‘surveyor’ or ‘Chartered surveyor’? Do people search for a ‘wedding photographer’ or an ‘award winning wedding photographer’? In both cases the former is a much more popular search term.
So when writing your page titles (or briefing your website designer about them) always think about what other people are looking for, not necessarily what you want to tell them. Once you have got your page titles right and answered their query then you have brought them to your site and can wax lyrical about everything you want to share with them.
If you need help with page titles, copywriting or any other marketing for your business or product please drop us a line and say hello to firstname.lastname@example.org.